JYSK is an international retail chain that sells ‘everything for the home’, and which us owned by family behind Lars Larsen Group. The founder, Lars Larsen, is known throughout Denmark as the country’s leading merchant who always has ‘a great offer’.
The work ‘JYSK’ has always been internationally included in the company name. In Danish ‘JYSK’ designates anything or-like Lars Larsen- anybody from the Jutland Peninsula, and it is often associated with modesty, thoroughness and honesty- three values Larsen himself has always identified with. JYSK stands for trustworthiness, and a deal is always a deal.